Detalles del producto
Solutions for falling sales and faltering retailers In Winning at Retail, two prominent retail consultants offer strategies for retailers and chains suffering at the hands of decreased sales numbers. Using case studies from such success stories as Costco, Target, and Walgreens, they cover customer service, retail strategy, demographics, and the latest trends in retailing. For retailers to survive, they must adapt to the new realities of the marketplace. McMillan’s cutting-edge advice and the unique "EST" model in this book shows them how. Willard Ander (Chicago, IL) is a Senior Partner at McMillan Doolittle who specializes in strategy and the analysis of consumer trends. He has worked with such clients as General Motors, Sears, McDonald’s, and Amoco on strategy and new store development. Neil Stern (Chicago, IL) is a Senior Partner at McMillan Doolittle who specializes in strategic planning and the creative development of new retail concepts. He leads the company’s food consulting practice and has worked with such clients as Publix Supermarkets, Chevron Oil, and Procter & Gamble.
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