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There are universal laws of selling that determine whether you succeed, or donâ€™t succeed â€” whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet. When you align the wind with your sails, you move effortlessly across the water. When your sails are out of alignment, you flounder and go nowhere. If you align your thinking and actions with these powerful laws of selling, you will be more effective and efficient. You will encounter less friction, require less energy, and get bigger results faster.Here's a sampling of Jeffreyâ€™s 21.5 Laws of Selling: â€¢ Deliver Value Firstâ€¢ Ask Before Tellingâ€¢ Communicate in Terms of Themâ€¢ Become Your Own Brandâ€¢ Earn Referrals and Testimonials without Askingâ€¢ Create Loyal CustomersThese 21.5 Laws are the rock foundation of selling. They may be invisible but they are undeniable â€” and unbreakable.If you're just getting started in selling, you will find the Laws invaluable. Whether or not you learn them and follow them will make or break your career. If youâ€™ve been in sales for a while, you will find yourself saying, "I havenâ€™t been doing that." "I knew that! How did forget?"When we break the Laws we pay the price. Our sales suffer. Our bank account takes a hit. Itâ€™s an effort to get out of bed and make a sales call, to do our best work â€” work that is aligned with the Laws. Use Jeffreyâ€™s Laws of Selling to recharge your enthusiasm and redirect your actions back to what really works.
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